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About Us

After more than two decades of working with museums and performing arts organizations — both in-house and at a leading national PR agency — our founder started Museum PR to provide dedicated local and national media relations. Currently we are working exclusively with the Virginia Museum of History & Culture on their nationally-acclaimed, multi-year, $35 million commemoration of American’s 250th anniversary.

Museum PR, a subsidiary of bTw Consulting, will be welcoming new clients in late 2026.

Coverage
VMHC on the BBC
VMHC on the BBC

The BBC featured Virginia Museum of History & Culture’s curator Elizabeth Klaczynski was featured in print and on the radio; both in the UK via BBC 4 and the US on Newshour. The story was read or heard by over 10 million unique people including on my than 100 NPR affliates.

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Videos
IllumiNATION Rendering
IllumiNATION Rendering

18,000 square-foot, projection mapped story of America
Thursday, June 25-Sunday, June 28, 2026 

To honor America’s 250th anniversary, this special event features a breathtaking video art projection that brings the American story to life. Set against the museum’s historic facade, this immersive experience will blend artistic light, historic imagery, and music to transport viewers on a powerful journey through time and place. A festive block-party atmosphere will enhance the four-night run of shows with popular local bands, art displays, cultural demonstrations, community group exhibitors, and crafts and games for the whole family.

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Coverage earned

Over the last 18 months (2025-2026)

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All coverage reflects earned media (non-paid) for clients of bTw Consulting (dba Museum PR) starting January 1, 2025.

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Header video: IllumiNATION at the Virginia Museum of History & Culture followed by “New Waves” at Virginia MOCA produced by Museum PR’s founder while in-house.